Title: GDL three colours campaign
Client: Gin Drinkers Line LTD, New Zealand
Advertising

Inspired by Kieślowski's Three Colours Trilogy and Escher’s paradoxical spaces, this photoshoot captures the essence of Gin Drinkers Line through a series of 9 images in three distinct palettes: blue, red, and white.

Each set reflects the brand's unique blend of tradition and quirkiness, with minimal, abstract compositions reminiscent of Escher’s paradoxical 3D spaces. In threes, each row of images published on the same day, create one bigger picture.

A common thread subtly connects all images, symbolizing unity and shared experiences. Each photograph hints at the next color palette, creating a seamless narrative that embodies the brand's mission of “Connecting Spirits,” evoking a sense of discovery and connection while celebrating the fresh, enigmatic nature of the gin.

Concept: Studio Juniper
Art Direction: Christina Biliouri & Danai Issaris
Photography & Post Production: Danai Issaris

visit website: gindrinkersline.com

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